Japanese-Swedish indie game marketing agency Neon Noroshi have launched their own publishing arm, Yotsuba Interactive. Founded by Neon Noroshi’s CEO, Tomoko Miya, the publisher will exhibit its first title, “I Write Games Not Tragedies” at BitSummit, Japan’s biggest indie gaming festival, which takes place in Tokyo this 17 – 20 July.
The inspiration for the name “yotsuba”, which means four-leaf clover in Japanese, comes from a desire to convey the excitement and joy of a child finding a four-leaf clover for the first time. This reflects Yotsuba Interactive’s goal to support games that feel hyper-personalised, as though the game was created specifically for you.
“With the rapidly growing number of indie games being released, the market trend has been moving towards larger-scale successes. We’re seeing many more studios looking for consultation support from us as publishers can’t support smaller games in their portfolio,” shared Miya.
“Yotsuba Interactive will step into this role and bring indie games back to their original roots – games which showcase the rich and unique experiences of small development teams. We want to see stories that reflect their lives, no matter how small, as these are the kinds of passions that players thrive on.”
