The cameras have officially started rolling for A Bit Crazy Journey (《一路金喜》), a 2027 Chinese New Year road comedy produced by R Pharmacy, Sunstrong Entertainment, Crescendas Group and Aqueen Hotels & Resorts, and jointly produced by Storm Entertainment, Sky Picture, FilmForce and YaGood Entertainment.
The film officially launched production today at its commencement ceremony, and is set to filming begin on 18 July across Johor, Kuala Lumpur and Perlis. With a production budget of RM3.5 million, A Bit Crazy Journey is slated for release during the 2027 Chinese New Year.
Marking his feature film directorial debut, Jaspers Lai takes on the triple role of director, screenwriter and main actor. The film brings together an exciting cross-border ensemble featuring Hong Kong veteran actress Nancy Sit, Singaporean award-winning actor Mark Lee, and Chinese influencer Chen Tudou, alongside Malaysian talents K-Lao, Shaun Chen and Wong Shu Sen.
A Bit Crazy Journey follows an unexpected road trip that brings together a group of strangers from vastly different backgrounds. Through a series of hilarious encounters and heartwarming moments, the journey reminds them of the true meaning of family, friendship and love. True to its Chinese title, which symbolises “wealth and happiness throughout the journey”, the film hopes to bring laughter, warmth and festive blessings to audiences and families during the Lunar New Year.
Commenting on the increasingly competitive 2027 Chinese New Year movie season, Lee welcomed the healthy competition. “The more local films there are, the healthier the industry becomes. If every moviegoer supports three to five local Chinese New Year films, Malaysia has the potential to become one of Southeast Asia’s most important film markets.”
