Malaysian Marvel fans will soon be able to catch Spider-Man: Brand New Day with an immersive 270-degree panoramic view, thanks to a new initiative from premium cinema format producer CJ 4DPLEX. Known as ScreenX, the format is available exclusively at Golden Screen Cinemas’ outlets in The Exchange TRX and 1 Utama.
ScreenX is the world’s first multi-projection cinema format, expanding select scenes of a film beyond the traditional frame and onto the side walls of the theater to create a unique panoramic viewing environment that cannot be replicated at home. Spider-Man: Brand New Day was produced by CJ 4DPLEX in close collaboration with Sony Pictures, working together from on-set production through theatrical exhibition to ensure a seamless experience.
“CJ 4DPLEX and their team came to the set of Spider-Man: Brand New Day to shoot footage that you will experience specifically for ScreenX auditoriums,” said director Destin Daniel Cretton. “This is something truly unique.”
“Shot for ScreenX represents an exciting evolution for our format,” said Jun Bang, CEO, of CJ 4DPLEX. “By working closely with Sony Pictures and Destin Daniel Cretton, and by utilizing our proprietary ScreenX production tools and presentation technology, we are able to expand the film’s visual canvas while preserving the director’s creative vision. Our goal is to create a more encompassing experience that brings audiences closer to the story, the action, and the world of Spider-Man.”
“Sony Pictures and filmmaker Destin Daniel Cretton have been exceptional partners to CJ 4DPLEX, and Spider-Man represents the kind of event franchise that demonstrates the power of premium theatrical formats,” said Don Savant, CEO & President, Americas, CJ4DPLEX. “We’re proud to continue our collaboration on Sony Pictures’ Spider-Man: Brand New Day with a ScreenX presentation that celebrates the scale, energy and emotional depth of this beloved character in a way uniquely suited for the theatrical environment.”
Advance tickets for Sony Pictures’ Spider-Man: Brand New Day in ScreenX are now on sale on GSC’s app or website.
