UNIQLO Malaysia has announced the launch of the UTme! PROTON Collection, an exclusive collaboration that celebrates Malaysian pride through one of the nation’s most recognizable automotive icons, PROTON.
Available from September 28, 2026, the collection brings together UNIQLO’s LifeWear philosophy and PROTON’s automotive legacy, honoring the journeys, milestones, and shared experiences that have connected generations of Malaysians.
The collection transforms iconic PROTON models—from the beloved Saga to the all-electric e.MAS—into wearable designs that celebrate the spirit of Malaysia. By drawing inspiration from vehicles that have played a meaningful role in everyday life, UNIQLO aims to capture the nostalgia and national pride associated with PROTON’s enduring presence on Malaysian roads.
The UTme! PROTON Collection will be available from September 28, 2026, at UNIQLO Malaysia stores and online. Further details on specific designs, pricing, and availability will be announced closer to the launch date.
