Japanese fashion brand QOOZA has teamed up with the iconic 2000s anime Shugo Chara! for a new collection, fusing their signature darkly cute style with the series’ bold, layered looks for a unique, Y2K-inspired aesthetic.
Originally broadcast from 2007 to 2010, Shugo Chara! has seen a resurgence in recent years thanks to its compelling storyline and unique character designs. In particular, its protagonist Amu Hinamori is now widely embraced as an icon of Y2K Japanese fashion, particularly in connection with author PEACH-PIT’s upcoming 25th anniversary exhibition.
The collection includes seven unique items, each themed around Amu or one of her Guardian Characters, Ran, Miki, Su, and Dia.
QOOZA × Shugo Chara! Oversized Graphic T-shirt
A boldly printed oversized tee featuring Amu-chan’s visual design. QOOZA’s original artwork includes lace-up accents and signature embellishments, striking a perfect balance between sweet and edgy.
QOOZA × Shugo Chara! Black Shirt with Tie
Inspired by the school uniforms in Shugo Chara!, this unisex oversized black shirt and tie set adds a QOOZA twist with its bold monochromatic look.
QOOZA × Shugo Chara! Charm-Accent Leather Check Skirts
Each of the five skirt designs features a detachable belt-like leather panel and an exclusive charm. Amu’s version includes a cross charm, while those of Ran, Miki, Su, and Dia come with their signature “Shugo Tama” egg accessories.
Browse the full collection on QOOZA’s website here. For more information on how to make your purchase from Malaysia, click this link.
