SEGA CORPORATION and Animate Co., Ltd. have launched a major cross-regional project, introducing a year-long series of collaborations featuring SEGA Group IPs at animate stores worldwide. These include 8 of SEGA’s biggest IPs, as well as those belonging to its group companies ATLUS and Rovio Entertainment.
Fans can look forward to immersive experiences such as exhibitions, hands-on gameplay demos, merchandise, and Cafe Gratte collaborations at over 140 animate stores across the globe. The franchises featured in this collaboration include Sonic The Hedgehog, PUYOPUYO, HATSUNE MIKU: COLORFUL STAGE!, Persona, Metaphor: ReFantazio, Yakuza/Like a Dragon, Angry Birds, and Sakura Wars.
Here’s a quick guide to when and where each collab will take place:
Sonic The Hedgehog
ONLY SHOP & Fair
- Event Period: June 6 – June 21, 2026
- Locations:
- China: animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou
- Taiwan: animate Taipei
- Korea: animate KOREA main store Hongdae
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
- USA: animate Los Angeles
Fair
- Event Period: June 6 – June 28, 2026
- Locations:
- Japan: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
- China: animate Guangzhou
- Hong Kong: animate Hong Kong
- Taiwan: animate Taichung, animate Kaohsiung
- Korea: animate KOREA Busan, animate KOREA Jamsil Lotte
- Thailand: animate Future Park Rangsit
- UK: animate London
- animate Online Shop
Gratte
- Event Period: June 6 – June 28, 2026
- Locations:
- Japan: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
- China: animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei
- Korea: animate KOREA main store Hongdae, animate KOREA Jamsil Lotte
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
PUYOPUYO
Fair
- Event Period: February 2027
- Locations: To be announced
Gratte
- Locations:
- July 11 – August 2, 2026: animate Hong Kong, animate Taipei, animate Bangkok, animate Kuala Lumpur
- July 18 – August 9, 2026: animate KOREA main store Hongdae, animate KOREA Jamsil Lotte
- July 25 – August 16, 2026: animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou
- *More dates/locations to be announced for 2027
HATSUNE MIKU: COLORFUL STAGE!
ONLY SHOP & Fair
- Locations:
- August 1 – August 31, 2026: animate Taipei
- August 15 – August 30, 2026: animate KOREA main store Hongdae
- August 15 – August 31, 2026: animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou, animate Hong Kong
- August 15 – September 6, 2026: animate Bangkok, animate Kuala Lumpur
- October 10 – October 25, 2026: animate Los Angeles
Fair
- Locations:
- August 8 – September 6, 2026: All animate stores in Japan, animate Online Shop
- August 1 – August 31, 2026: animate Taichung, animate Kaohsiung
- August 15 – August 30, 2026: animate KOREA Busan, animate KOREA Jamsil Lotte
- August 15 – August 31, 2026: animate Guangzhou, animate Xiamen
- August 15 – September 6, 2026: animate Future Park Rangsit
Gratte
- Locations:
- August 1 – August 31, 2026: animate Taipei
- August 15 – August 30, 2026: animate KOREA main store Hongdae, animate KOREA Busan, animate KOREA Jamsil Lotte
- August 15 – August 31, 2026: animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou, animate Hong Kong
- August 15 – September 6, 2026: animate Bangkok, animate Kuala Lumpur
Persona
ONLY SHOP & Fair
- Locations:
- September 19 – October 25, 2026: animate Ikebukuro Flagship Store 1st Floor
- September 11 – September 28, 2026: animate Taipei
- September 12 – September 27, 2026: animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur
- September 19 – October 4, 2026: animate Los Angeles, animate Hong Kong
Fair
- Locations:
- September 19 – October 25, 2026: All animate stores in Japan, animate Online Shop
- September 11 – September 28, 2026: animate Taichung, animate Kaohsiung
- September 12 – September 27, 2026: animate Guangzhou, animate Beijing, animate KOREA Busan, animate KOREA Jamsil Lotte, animate Future Park Rangsit
Gratte
- Locations:
- September 11 – September 28, 2026: animate Taipei
- September 12 – September 27, 2026: animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou, animate Hong Kong, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur
- September 19 – October 4, 2026: animate Hong Kong
- Dates TBD: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
Metaphor: ReFantazio
Fair
- Event Period: October 10 – November 1, 2026
- Locations:
- Japan: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
- China: animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei, animate Taichung, animate Kaohsiung
- Korea: animate KOREA main store Hongdae, animate KOREA Busan, animate KOREA Jamsil Lotte
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
- USA: animate Los Angeles
- animate Online Shop
Gratte
- Locations:
- October 11 – November 1, 2026: animate Shanghai Flagship Store, animate Chengdu, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur
- Dates TBD: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
Yakuza/Like a Dragon
ONLY SHOP & Fair
- Event Period: November 21 – December 13, 2026
- Location:
- USA: animate Los Angeles
- China: animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei, animate Taichung, animate Kaohsiung
- Korea: animate KOREA main store Hongdae, animate KOREA Busan, animate KOREA Jamsil Lotte
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
Gratte
- Event Period: November 21 – December 13, 2026
- Locations:
- China: animate Shanghai Flagship Store, animate Chengdu
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei
- Korea: animate KOREA main store Hongdae
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
Angry Birds
Fair
- Locations:
- December 2026: animate Shanghai Flagship Store, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur, animate Los Angeles
- February 2027: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Online Shop
Sakura Wars
Fair
- Event Period: January 2027
- Locations:
- Japan: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama,
- China: animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei, animate Taichung, animate Kaohsiung
- Thailand: animate Bangkok, animate Future Park Rangsit
- Malaysia: animate Kuala Lumpur
- USA: animate Los Angeles
- animate Online Shop
Gratte
- Event Period: January 2027
- Locations:
- Japan: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama
- China: animate Shanghai Flagship Store, animate Chengdu
- Hong Kong: animate Hong Kong
- Taiwan: animate Taipei
- Thailand: animate Bangkok
- Malaysia: animate Kuala Lumpur
For more information, visit the official SEGA website.
