Singapore’s City Square Mall will transform into an experiential hub for pop culture, festive traditions and wellness from September 4 to October 11, 2026, as part of its PlayVerse: Shop, Play & Discover campaign.
The campaign will feature anime and collectibles showcases, a Mid-Autumn marketplace, cosplay activities, creative workshops and community wellness initiatives, alongside exclusive rewards for CityNexus members.
Matsuri Square Brings Popular Anime Characters to Life
From September 7 to 13, Matsuri Square by Simply Toys will take over the mall’s L1 Atrium with exclusive merchandise, limited-time offers and collectible items. The Japanese festival-inspired showcase will also feature three themed photo opportunities based on popular anime titles, including Jujutsu Kaisen, The Apothecary Diaries and Dandadan.
Visitors can pose alongside Satoru Gojo, Maomao and Turbo Granny while exploring the pop-culture retail showcase.
Mid-Autumn Fair Offers Mooncakes and Festive Treats
From September 14 to 27, the Mid-Autumn Fair will bring together mooncakes from hotels including The Fullerton Hotel, Orchard Hotel, Sheraton Towers, PARKROYAL COLLECTION, Frasers House and Conrad.
Artisanal vendors such as Gin Thye, Four Seasons Durian, Eastern Rice Mooncake, JU Signatures and Halal-certified Casahana will also offer festive treats ranging from traditional baked mooncakes to modern snowskin varieties.
Anime Earth Highlights Local Cosplay and Artists
Running from September 28 to October 4, Anime Earth by Singapore Cosplay Club (SCC) will spotlight anime merchandise, cosplay culture and works from emerging artists across two atrium spaces.
Atrium A will feature festival-themed booths throughout the week, with interactive game booths joining the lineup from Friday to Sunday. Atrium B will host an exhibition by visual-storytelling educator and Takahan Toy Art Museum creator Takahan Tan from Monday to Thursday before featuring other emerging artists over the weekend.
Visitors can also take part in free drawing workshops on October 3 and 4, with two sessions available each day at 2pm and 4pm.
Wellness Takes Centre Stage on World Mental Health Day
On October 10, City Square Mall will mark World Mental Health Day at L4 Gastro Square through a community initiative organised with CONNECT @ City Square Mall and Temasek Polytechnic.
The programme will include “You Matter,” an interactive educational booth by The Salvation Army Youth Development Centre, focusing on mental well-being, self-care and youth development. A dedicated wellness exhibition by Temasek Polytechnic will also be available for visitors.
Shoppers Can Unlock Exclusive CityNexus Rewards
From September 4 to October 11, shoppers can earn 3x CityNexus Rewards points with a minimum spend of $20, subject to the campaign’s redemption limits and participating outlet conditions.
Additional rewards include an Eco Mama bag charm plushie, a $5 CDL e-Voucher, a two-piece mooncake set worth $30, a traditional Japanese Supā Bōru Sukui game experience, and a yukata experience for up to four family members.
The Japanese game and yukata rewards will be available from October 2 to 4, while the mooncake redemption runs from September 14 to 27.
With its mix of anime, Japanese-inspired experiences, festive food, creative activities and wellness programmes, PlayVerse aims to give shoppers multiple ways to shop, play and discover at City Square Mall throughout the campaign period.
