CyberAgent, Inc. has announced a large-scale international campaign to celebrate the anniversaries of all 11 VTuber units from NIJISANJI EN. The project will feature a series of pop-up stores and a special collaboration with the photobooth brand Photoism.
The pop-up stores will be held sequentially across seven locations worldwide, including Japan, Taiwan, South Korea, Thailand, Hong Kong, Malaysia, and Singapore. The rollout is scheduled to begin on April 2, 2026, offering fans an opportunity to purchase various merchandise items inspired by the NIJISANJI EN VTubers.
In parallel with the retail events, CyberAgent will also launch a collaboration campaign with selected Photoism outlets worldwide. This collaboration will introduce exclusive photo frames themed around the NIJISANJI EN anniversary project, allowing fans to take selfies with their favorite virtual talents.
NIJISANJI EN Pop-Up Store – All Locations
Japan
- HMV&BOOKS Shibuya
- HMV&BOOKS Hakata
- HMV Sapporo
- HMV Sakae
- HMV Lalaport Yokohama
- HMV Lazona Kawasaki
- HMV Sendai
Thailand
- Don Don Donki MBK Center
- Yumeya Icon Siam
- Yumeya Mega Bangna
- Yumeya Siam Center
Hong Kong
- Don Don Donki Pearl City
- Don Don Donki TMT
Taiwan
- Far Eastern SOGO Taichung
South Korea
- Fanbase Hongdae
Singapore
- Kinokuniya Main Store (Orchard Road)
- Kinokuniya Bugis Junction
Malaysia
- Tsutaya Bookstore Pavilion Bukit Jalil
- Tsutaya Bookstore AEON Tebrau
NIJISANJI EN x Photoism – All Locations
Exclusive NIJISANJI EN photo frames will be made available at 246 Photoism outlets worldwide, including:
Japan, South Korea, China, United States, Canada, Chile, Philippines, Indonesia, Vietnam, Thailand, Malaysia, United Arab Emirates, Taiwan, Hong Kong, Macau, Germany, United Kingdom, Australia, France, Singapore, Luxembourg, Spain, Mongolia, Brunei, Netherlands, Peru, Latvia, Laos
For more information, visit https://www.nijisanji.jp/en.
